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SPORT

BOL D’OR MIRABAUD

The World's Largest Inland Lake Regatta, Geneva

THE MISSION

Every year in mid-June, the Bol d’Or Mirabaud transforms the sparkling waters of Lake Geneva into the stage for an extraordinary nautical competition.

This world-renowned regatta attracts elite sailors, passionate amateurs, and spectators from around the globe, blending tradition, innovation, and cutting-edge technology. More than just a race, the event is a grand celebration, featuring a regatta around Lake Geneva, a vibrant public village, VIP hospitality areas, and a festival-like atmosphere.

The challenge was to craft an event experience that seamlessly integrated competition, entertainment, and brand engagement while maintaining the regatta’s prestigious identity.

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THE CONCEPT

To elevate the Bol d’Or Mirabaud beyond just a sporting event, a comprehensive global experience was developed, encompassing event organization, marketing, branding, and communications. The strategy focused on delivering a visually compelling and immersive event that engaged both participants and spectators while maximizing sponsor visibility.​

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BOL D’OR MIRABAUD.

THE RESULTS

15,000 visitors and a record-breaking 3,000 participants.

350 posts and stories on Instagram, Facebook, and LinkedIn, generating 600K organic impressions.

35K live viewers across social networks, amplifying digital engagement.

ARTISTIC APPROACH

A dynamic and visually engaging identity was created for the Bol d’Or Mirabaud, balancing its rich heritage with a modern, high-energy appeal. This included:

 

​• A distinct visual identity that unified branding across event spaces, social media, and live broadcasts.
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• Live artistic performances, featuring acts like Shana Pearson and DJ RIVA, adding entertainment to the village.

 

• Professional masters of ceremony hosting key moments throughout the event.

 

• Live broadcast coverage on major TV networks, enhancing accessibility for global audiences.

 

• Dozens of video and graphic content pieces, ensuring continued engagement before, during, and after the event.

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