AUDEMARS PIGUET
AP House - Zürich, Switzerland
Winter Boutiques
AP House - Zürich, Switzerland
The brand envisioned a winter-season concept for their boutique environment that would express the full luxury and identity of their house. The aim was to create a “Winter Boutique” setting that wasn’t just a store space, but a richly atmospheric environment — an immersive, refined experience that brings to life the seasonal spirit while staying true to the brand’s heritage, elegance, and exclusivity.
CONCEPT
A magical space brought to life through elegant paper-cut designs, transforming the atmosphere into an enchanted winter dream. Intricate patterns and delicate details created a sense of wonder, with each installation telling a story of artistry and imagination. Soft lighting and immersive décor elements enhanced the experience, inviting guests to step into a world where creativity and celebration intertwined. The Winter Wonderland became more than a backdrop: it was a living, breathing environment that inspired connection, awe, and joy throughout the event.
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THE DELIVERY
artistic
approach
Luxurious, clean, and sophisticated paper cuts were placed throughout the POS, transforming the space into an immersive gallery of design. Each piece was meticulously crafted and paired with integrated lighting concepts that created depth, shadows, and striking visual contrast—bringing the craftsmanship to life.
The interplay of light and texture elevated the installations beyond decoration, turning them into storytelling elements that guided the customer journey. The refined aesthetic reinforced the brand’s identity, blending artistry with sophistication to leave a lasting impression of elegance and innovation.
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