SANOFI
france
THE
MISSION
The mission was to create a transformative campaign that went beyond raising awareness about atopic dermatitis, a chronic skin condition affecting millions daily. The goal was to spark open conversations, break the stigma surrounding the condition, and highlight its profound effects on both physical and mental well-being. The campaign aimed to challenge ingrained misconceptions and inspire empowerment.
THE
Concept
The campaign, "Reveal Your Skin-Power" ("Révèle ton Peau-Wer"), was designed as a bold play on words to challenge societal perceptions and empower individuals affected by atopic dermatitis. It sought to shift the narrative, encouraging people to embrace their unique "skin-power" and feel seen, understood, and supported. By leveraging storytelling and creative communication, the campaign brought awareness to the condition’s challenges while inspiring confidence and positivity.
KEY RESULTS
572 people
reached live through interactive and engaging events.
77,500 impressions
generated on MyBetterSelf’s Instagram account, with high audience engagement.
Over 23,000
votes collected from Instagram surveys, fostering active participation and conversation.
416,700 total impressions,
with engagement across France (79.5%), Belgium (3.8%), and Switzerland (2.9%).
The audience included 98% women, primarily aged 25–34 (54.5%), who resonated deeply with the campaign’s message.