LEGENDARY
PLAYS
THE MISSION
The goal of this campaign was to build a strong, cohesive brand identity supported by an impactful communication strategy designed to engage rugby fans at scale. Our objective was to elevate the brand’s presence, drive digital engagement, and introduce innovative content formats—such as NFT videos—to resonate with a modern, tech-savvy audience. The campaign captured the energy and passion of more than 20,000 rugby fans while maximizing visibility through strategic media partnerships and amplified reach across social platforms.
CONCEPT
To establish a compelling brand presence, a comprehensive brand architecture was developed, ensuring that all communication efforts aligned with the brand’s core values and long-term vision. The campaign focused on multi-channel engagement, combining:
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A tailored communication strategy to enhance fan interaction and boost audience participation.
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NFT video content featuring dynamic rugby plays, bringing a digital and collectible dimension to fan experiences.
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Social media amplification, including targeted content, influencer collaborations, and interactive elements to deepen engagement.
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Strategic partnerships with radio stations and advertising networks, significantly expanding the campaign’s reach.
Through these efforts, the campaign achieved an impressive 25 million+ reach across multiple platforms, creating an immersive and high-impact experience for rugby fans.
The visual identity of the campaign was designed to reflect the intensity, passion, and dynamism of rugby, ensuring consistency across digital and physical touchpoints.
The artistic direction included:
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Bold and energetic branding to capture the sport’s high-energy nature.
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Visually compelling NFT video content showcasing key moments in rugby plays, blending sports and digital innovation.
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Engaging social media creatives tailored for maximum reach and interaction, ensuring an emotional connection with the audience.
artistic
approach
