OECD
canada
Experiential Activation Event
The OECD tasked us with creating a fictional case study to design a graphic representation of inclusion. Canada was selected as the focus country, requiring the integration of both French and English. For this project, we were given the unique opportunity to work with an "unlimited" budget, allowing for unrestricted creativity and execution.
ARTISTIC APPROACH
The concept was designed to symbolize inclusion through the convergence of circles into a unified whole. Varying diameters and diverse treatments—strokes, fills, and colors—were used to vividly represent diversity. For the stage design, we focused on skillfully combining materials, colors, and depth to create an immersive, visually captivating experience that brought the concept to life.
THE CONCEPT
The circle is a powerful symbol of inclusion—its infinite shape representing a space where no one is excluded and everyone is welcomed. Our creative approach draws directly from this symbolism. By incorporating circles of varying colors that overlap and intertwine to form a unified whole, we highlight the idea that diversity and unity not only coexist but strengthen one another in harmony.