BACARDI

dubai

bacardi x

rugby 7S

An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.

200+

An immersive experience celebrating An immersive experience celebratingAn immersive experience celebrating

200+

An immersive experience celebrating An immersive experience celebratingAn immersive experience celebrating

mission. mission. mission.

THE

To create a one-of-a-kind event for 2R (Rum and Rugby) aficionados—an evening filled with surprises, discoveries, emotions, and vibrant energy—designed to promote the brand and immerse guests in the colorful world of Bacardi.

mission.

THE

To create a one-of-a-kind event for 2R (Rum and Rugby) aficionados—an evening filled with surprises, discoveries, emotions, and vibrant.

The event design embraced the vibrant colors, shapes, and energy of the Caribbean while keeping the Bacardi brand at the forefront. This aesthetic was reflected and amplified across every touchpoint, with multiple stations offering guests interactive, immersive, and memorable experiences.

concept.

THE

vision.

An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.

200+

An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.An immersive experience.

200+

An immersive experience celebrating Bacardi’s origins in Cuba, brought to life through authentic Caribbean elements and cultural codes.An immersive experience.