BACARDI

dubai

Bacardi x Rugby 7S

THE MISSION
To create a one-of-a-kind event for 2R (Rum and Rugby) aficionados—an evening filled with surprises, discoveries, emotions, and vibrant energy—designed to promote the brand and immerse guests in the colorful world of Bacardi.

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THE CONCEPT

The event design embraced the vibrant colors, shapes, and energy of the Caribbean while keeping the Bacardi brand at the forefront. This aesthetic was reflected and amplified across every touchpoint, with multiple stations offering guests interactive, immersive, and memorable experiences.

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