germany
MERCEDES
EQ
LAUNCH
The goal of this project was to create broad, immersive awareness for the launch of the new Mercedes-Benz EQ model—positioning it as a forward-thinking, luxurious, and environmentally conscious choice in the electric vehicle market.
To promote the Mercedes-Benz EQ, we developed an engaging interactive experience using Crystal Screens—transparent touchscreens that allowed users to explore the vehicle’s features, design, and performance in an immersive way. This innovative approach highlighted the EQ’s futuristic character and eco-friendly attributes.
By combining cutting-edge technology with sleek design, the campaign delivered an interactive experience that captured the essence of the Mercedes-Benz EQ, making the launch truly unforgettable.