germany
T-Mobile
ADS
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To boost T-Mobile’s sales and differentiate the brand from competitors, we created Magenta Thursday—our own version of “Black Friday.” The event takes place one day earlier than the official Black Friday, enabling us to capture customers first, increase sales, and reduce the risk of losing them to competitors during the traditional shopping rush.
MagentaTV is T-Mobile's proprietary streaming service and, with more than 47,000 hours of content, is one of Germany’s leading Video-on-Demand platforms. When MagentaTV expanded to include new streaming services (e.g., Disney+ and Netflix) and exclusive sports channels, we were tasked with designing visuals to highlight the platform’s extensive and diverse content offering.
EDITORIAL
For T-Mobile's own magazine, "Mehr Magenta," my team and I created multiple issues. I was responsible for the design, layouts and overseeing the development process.
The issues were released quarterly.
In 2021, we won the “German Brand Award” for our creative work on the magazine. Additionally, we also designed the official T-Mobile flyer, which showcases all of T-Mobile’s services and products.
SociaL
MEDIA
POS
We developed the 2022 Shop Concept under the name Green Magenta. The concept emphasizes sustainable materials, new modular designs, enhanced interaction opportunities for visitors, and a modern, cleaner, greener aesthetic.
We outfitted more than 500 T-Mobile stores with modules, displays, and décor. In addition, we created promotional/product walls, floor, wall, and window graphics, as well as installations for both flagship and partner locations.
BRANDING
I designed a variety of sustainable packaging solutions across a wide range of products, focusing on reducing environmental impact while maintaining functionality and brand appeal.
Each package was carefully developed using eco-friendly materials and innovative design approaches to minimize waste and ensure recyclability. Whether for consumer goods, tech products, or promotional items, my process always prioritized sustainability without compromising visual appeal or usability.
