pictet
switzerland
Pictet 220. Anniversary
The Pictet Group entrusted us with organizing their 220th anniversary celebration in 2025, tasking us with developing a highly creative concept and overseeing its full execution.
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the concept
The concept translated Pictet’s core values: stability, connectivity, and long-term vision, into a clear spatial narrative. Abstract ideas such as growth, network, and perspective were expressed through minimal yet precise design elements. The result was an environment that felt disciplined, intelligent, and forward-looking without becoming visually loud.
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Artistic approach
Our vision paid tribute to the Pictet Group’s historic contributions to the development of Geneva by transporting guests into a fairytale world where nature took center stage, blending history, artistry, and imagination into a truly immersive experience.
VIsual concept
A central element of the Pictet project was a tall wire sculpture that acted as both a visual focal point and a conceptual anchor.
The fine wire composition suggested connectivity and networks, reflecting the brand’s focus on linking people, ideas, and opportunities. Minimal in material yet strong in presence, the installation translated abstract values into a refined spatial experience.
Scenography
The scenography was designed to create a calm yet purposeful spatial rhythm that guided the visitor through the experience. Clean lines, open sightlines, and carefully positioned focal elements shaped movement and attention without distraction. The environment balanced subtle architectural structure with moments of visual impact, allowing the installations, light, and material details to define the experience rather than overwhelming it.
